The future of products is not just functional, it is emotional.
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Origin Story
Born in 1994, right around the time floppy disks and Windows 95 were shaping the digital world, I grew up in Lahore, surrounded by creativity and tradition.
I value human connection, vulnerability, growth & openness. I enjoy solving difficult human problems through design. My path here might not have been a straight shot, but it's been a wild ride. From aspiring athlete (we all have those dreams, right?) to a creator of Digital Paintings, I've explored countless passions. But fate introduced me to design during a not-so-graceful encounter with gravity. It seems some heroes are better suited for the drawing board than the balance beam!
Now, as a product designer, I bring my research skills and experience across Android, iOS, and websites to help businesses tell their story and craft user experiences that are as beautiful as they are functional. If you're curious about what it is like to work with me, feel free to read my User Manual.
This journey may not have been planned, but it's a path I wouldn't trade. I strive to be a good designer and a pixel pal. My goal is to one day be a compassionate, open minded and approachable design leader but right now, I am having a blast designing cool things.
From Startups To Fortune 500s
I am a critical thinking designer with extensive experience working internationally, in-house and remotely on projects for agencies, leading tech companies, brands, and startups. I offer end-to-end involvement in projects, from the initial spark of an idea to sketches, creative direction, web and mobile design, copywriting, and brand Identities.
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I excel at solving complex problems and also transforming bold, unconventional ideas into reality. Whether it’s designing augmented reality and 3D configurator web apps for retail merchandising, designing SaaS-based solutions, creating health and fitness applications, building gaming platforms, or designing B2C e-commerce websites and mobile applications, I bring a strategic mindset and creative flair to every challenge. My goal is to deliver innovative solutions that not only meet but exceed expectations.
Glowfish Product Studio
Senior Product Designer
2024 - Present • UAE • Hybrid
I am brought on to turn user chaos into seamless flows for our clients in the MENA Region and individually execute design across all other company initiatives. Currently, collaborating with cross-functional teams to deliver impactful experiences, mentoring a small team of junior designers, and refining workflows for clarity and innovation.
Freelance
Designer
2016 - Present • Global • Remote
I’ve been commissioned to design for an NGO from a small village in Pakistan, as well as for clients and global entrepreneurs across the Atlantic and Pacific, creating custom websites, apps, brand identities, illustrations, digital paintings, and graphic art.
Tintash
Product Designer
2018 - 2024 • Raleigh, North Carolina • Remote
At Tintash, I grew from a ux & ui designer to a product designer, shaping client visions and business strategies while mentoring junior designers. I redefined web and mobile solutions for clients like Bed Bath & Beyond, Chef Bob Trudnak, actress Kelly Greyson, Stanford & Harvard Alumni, and smart global entrepreneurs.

Self Proclaimed Writer
A title earned through countless keyboard battles. My refuge? The written word, where I pen my thoughts, experiences, and life's philosophical pondering. It's a bit like a digital journal, where the ink flows with a dash of humour and a sprinkle of introspection.
Publisher in Bootcamp
My Personal Best
Ate 22 Big Macs, 5 large Fries, and drank 2 Litres Coca Cola in 4 hours. There was a time when I was proud of this.
Movie Buff
Seen 1000+ movies and counting, and can recite lines from most of them. Avada Kedavra!
Coffee Connoisseur
4 cups of coffee consumed per day to fuel creativity.
Night Owl Extraordinaire
Most creative ideas strike between midnight and 3 AM.
Chess Enthusiast
Played more than 14k chess games and won half of them.
3-Point Line Sniper
Drained 100 three-pointers in a row in my backyard, with no defense.