Verticals & Technologies
- Experience
Glowfish Product Studio
November 2024 - Present
Senior Product Designer
As a Senior Product Designer at Glowfish Product Studio, I am committed to creating impactful and seamless experiences through research driven design and collaboration. Skilled in partnering with cross functional teams, Product Managers, Engineers, and Scrum teams to ensure effective delivery of user centric solutions. Proficient in crafting wireframes, prototypes, personas, and journey maps tailored to context while maintaining agility and lean strategies.
Dedicated to embedding user first principles into the design process, refining workflows for clarity and collaboration, and mentoring junior designers to nurture growth. Skill full at prioritising design heavy stories, clarifying deliverables, and using industry insights to continuously sharpen skills and push creative boundaries. Every decision is rooted in understanding users and transforming insights into designs that drive meaningful impact.
What I am doing as a senior product designer:
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Diving into user research, talking directly to customers and associates to figure out what they need and how we can solve for it.
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Partnering with my team to create seamless and impactful user experiences, ensuring collaboration is at the core of every project.
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Working side by side with Product Managers and Lead Developers throughout discovery, design, and development to bring ideas to life in the most practical and creative ways.
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Scoping and plan design work upfront, making sure deliverables are ready at least a sprint or two ahead of development.
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Contributing to backlog grooming with the scrum team, calling out design heavy stories and making sure they’re prioritised properly.
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Creating the tools we need to communicate and validate ideas, whether it’s wireframes, prototypes, sketches, journey maps, or personas. Whatever is required according to context, to shape out the best solution(s) possible.
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Sweating the details in design deliverables and user stories, answering questions and clarifying anything that’s unclear so the team can move forward without roadblocks.
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Using research as my compass, constantly testing and validating decisions to make sure we’re building the best possible experience for the user.
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Staying plugged into what’s happening in the industry, always looking for ways to sharpen my skills and push our designs further.
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Committed to embedding user first thinking, impactful user experiences, lean strategies, and agile practices into every step of the design process. Creating a culture where those principles guide every decision.
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Working with product and engineering teams to refine how we approach design as a process, ensuring it’s clear, collaborative, and repeatable.
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Mentoring and supporting junior designers on the team, helping them grow their craft and confidence.
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Everything I do is rooted in understanding users and turning insights into design that makes a real difference.
Tintash
September 2018 - February 2024
Product Designer
As a Product Designer in Tintash, I leveraged my skills in user research, user experience and interface design, and prototyping to create user-centric solutions for a variety of web, AR, 3D configuration, Android, and iOS projects. I thrive in collaborative environments, utilising data and user feedback to drive design decisions and ensure successful product launches.
Key highlights:
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Helped streamline the BTC.US’ website's holistic aesthetics and functionality by auditing and creating new designs that are easier to navigate and visually appealing for their target audience.
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Generated and focused on ideas and strategies that markets one of BTC.US’ sub features, lightning addresses, that resonates in the best possible way with BTC's target audience.
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Composing online interior design 3D tools for Decorist. Transcending its experience through easy and friendly behaviours to enhance their customer experience, while leading the team as a product designer.
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Converted 2,000 users on Bed Bath & Beyond’s augmented reality floor item feature app, increasing conversion rate by (1%).
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Transformed 200 AR users into product buyers, creating conversion rate by (10%) in 5 days, for Bed bath & beyond’s AR wall item feature app.
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Created and designed the foundations of 3D assets creation, management and services product, All3D.ai, which has raised over $9 million USD in venture funding.
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Formulated and introduced the design discovery process at Tintash, in order to convert clients smoothly, while aiming for MVP modules.
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Worked, while taking ownership as a product designer for creating a gaming platform, focusing on its monetization strategies and user journey for two different user archetypes, while collaborating with cross functional teams to reach our product objectives.
What I did as a product designer:
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End to end design engagement with clients' and their respective products/services.
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Analyse and interpret research data to inform design decisions.
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Collaborate with stakeholders, product managers, and developers to understand project goals and requirements.
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Generating ideas and concepts for new products or features. Creating wireframes, prototypes. and user flows to visualise design concepts.
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Design the visual elements of the product(s), including layout, colour schemes, and typography. Creating high-fidelity mockups and interactive prototypes.
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Designing the overall user experience, ensuring ease of use and accessibility. Optimising user flows and interactions for a seamless experience.
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Conducting usability tests to gather feedback on prototypes and designs. Iterating on designs based on user testing results.
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Working closely with cross-functional teams, including product managers, developers, and marketers. Collaborating with stakeholders to align design decisions with business goals.
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Preparing design specifications, style guides, and documentation for developers. Ensuring designs are accurately implemented during the development phase.
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Creating visually appealing and consistent designs that align with the brand. Choosing appropriate colour palettes, imagery, and iconography.
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Staying informed about industry trends, emerging technologies, and design best practices. Continuously enhancing design skills and adapting to new tools and methodologies.
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Effectively communicating design decisions and rationale to team members and stakeholders. Presenting and defending design solutions during meetings and reviews.
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Conducting internal and external design workshops to create awareness around the realm of design.
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Training junior designers and polishing their soft and hard skills, while focusing on training designers, who had client facing roles.
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Introducing and generating ideas and concepts to boost productivity amongst tintash's internal design team.
A few project highlights:
BTC.US - USA
Product Designer
BTC.us helps users secure and register their domain(s) in Bitcoin blockchain. Decentralised names are secured on the Bitcoin blockchain, registered by stacks.
Roles & Responsibilities:
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Helped streamline the website's holistic aesthetics and functionality by auditing and creating new designs that are easier to navigate and visually appealing for their target audience.
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Making smoother flows within areas on the website where data was scattered and and not shown in hierarchical order.
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Worked on responsive visual layout and information taxonomy for mobile friendly usage.
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Generated and focused on ideas and strategies that markets one of their sub features, lightning addresses, that resonates in the best possible way with BTC's target audience.
Decorist - USA
Product Designer
Decorist is an online interior design service that matches the user with a friendly designer to work with them to pull their room together according to the customers style and budget. They also have additional 3D configuration tools, which caters to e-commerce shopping experience in 3D configurative environments.
Roles & Responsibilities:
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Handling and auditing end to end experiences of four 3D configuration tools of decorist; Nursery Tool, Dorm Design Tool, and Shop By Room and Admin Portal.
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Communicated with clients and conducted various workshops, relevant to gathering insights on edge cases and user stories, while improving user experiences based on data insights. Also responsible for proposing ideas to tackle and introduce experiences that can enhance the user touchpoints and journey within the 3D configuration tools.
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Leading and maintaining synergy between clients’ feedback and the engineering team. Visually ideating those ideas and transferring them to the engineering team, while keeping the business goals in mind.
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Successfully completing and delivering different phases of these 3D configuration products, while maintaining documentation processes, parallel to design sprints.
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Prototyping and testing different scenarios, while introducing new ideas within the 3D configuration products, before sending those concepts for implementation.
Bed Bath & Beyond ( AR App Mode ) - USA
Lead UX & UI Designer
Bed Bath & Beyond is an American chain of domestic merchandise retail stores. The chain operates many stores in the United States, Canada, Mexico, and Puerto Rico. Bed Bath & Beyond was founded in 1971. It is counted among the Fortune 500 and the Forbes Global 2000. Bed Bath & Beyond set their feet in the AR World, looking to innovate and move in the direction to create e-commerce experiences in this upcoming new technology, directly competing with companies such as Wayfair and IKEA.
Roles & Responsibilities:
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Designed and integrated AR experiences of products - 3D visualisation module into BBBY's mobile application to create an immersive shopping experience.
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Creating intuitive experiences similar to what was happening in the AR world, prior to e- commerce shopping experiences.
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Enhancing the AR experience through customer feedback, user testing, and analytic reports given by BBBY’s team in the US.
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As a UI designer, I was maintaining the design integrity, while keeping the syleguides in mind.
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Responsible for creating micro animations and ideating on haptic feedback, which played a crucial part in enhancing their AR experience.
Bed Bath & Beyond ( 3-D Configurator Web App ) - USA
Junior UX & UI Designer
Bed Bath & Beyond worked on a solution that lets end-users visualize products by virtually placing them in their own room, while providing them with a personalized and interactive shopping experience. A platform for storing, processing, and presenting 3D models via a web app for its users.
Roles & Responsibilities:
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Initially, audited the 3D configuration web app that was already in place when I was on-boarded on the team. Simultaneously, also gained insights through usability testing to create streamlined user flows and sitemaps, and presenting them to the team with well organised thought process, use/ edge cases, scenarios, and prototyping.
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Designed and improved their native design with better layouts, components and improving their style-guide for the 3D configuration web app.
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Gathering insights and brainstorming with the clients and my team to get a better grasp on the concepts in order to move forward with the ideation processes to improve and introduce new functionality experiences that make user experiences intuitive, while creating smoother touch points for end users to meet their needs.
ALL3D - USA
Lead UX & UI Designer
ALL3D provides services and solutions for you to create, approve, customise, collaborate, manage, distribute and monetize your 2D and 3D assets for valuable experiences that span from e-commerce and advertising across any device.
Roles & Responsibilities:
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Incorporating the vision and concepts with the client which include services solutions relevant to 2D/3D assets that provide valuable experiences within the domain of e-commerce, advertising, and asset creations.
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Conducted research, relevant to the competitors in the market.
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Creating mid-fidelity mockups to create ALL3D’s portal design and other concepts, such as e- commerce website’s architecture, home and landing pages and transferring those ideas to an additional UI designer to make these concepts come to life.
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Tackling various edge cases to counter user experience frictions and touch points within the product, making it more streamlined and relevant to diverse user archetypes.
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Leading the engineering team with the vision and understanding of the product’s personality, conceptualising and implementing them within the product’s integration process.
Ander.ai - USA
Junior UX Designer
Ander is the first platform to unify life and work in a rewarding, playful, and personalised experience that keeps everyone truly engaged.
Roles & Responsibilities:
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Shadowed and worked as an apprentice with my senior designer. Helping out with user stories, use cases, user flows, prototyping concepts, and creating holistic sitemaps for the product.
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Conducted competitor analysis to gain valuable insights and presented them with new concepts which could be implemented on Ander. Also introduced new innovative concepts that could enhance Ander’s user experience.
Venture Dive
June 2017 - July 2017
Design Intern
As a design intern in Venture Dive, I gained valuable experience collaborating with senior designers, contributing to various project stages and honing my design skills. Also, I started adopting a strong foundation in product design principles by knowledge transfer sessions from my seniors and combined with a diverse skill set in multimedia content creation.
What I did as a design intern:
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Collaborated with senior designers through shadowing, brainstorming sessions, and creating product mockups.
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Contributed to product quality by actively participating in QA testing procedures.
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Demonstrated proficiency in graphic design by creating hiring advertisement posters and visuals for presentations.
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Showcased flexibility by creating and editing videos for in-house activities.
Roshni Foundation
March 2016 - April 2017
Junior Interaction Designer
As a Junior Interaction Designer in Roshni Foundation, I opted towards using design to create positive social impact. I leveraged design thinking to improve the well-being of students with physical and mental disabilities.
What I did as a junior interaction designer:
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Conducted user research (site surveys, interviews) to understand student needs and challenges.
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Developed and facilitated an entertainment workshop (cartoons, movies, documentaries, music) to reduce anxiety and promote mental stability in students.
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Created infographics to raise awareness about Roshni Foundation's mission and impact.
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Conducted usability testing and implemented experiments to evaluate the effectiveness of design solutions.
- Education
Beaconhouse National University
2014 - 2018
Visual Communication Design, Majors in Interaction Design
My thesis was on virtual reality simulation experience, rendering empathy through modern day technology. Proving human machine interaction can be friendly and emotionally compatible.
- Recognition & Participation
UX Pakistan
Spring Of 2019
Gamification For Experiences
Beaconhouse National University
Fall Of 2015 - Summer Of 2018
Academic Excellence Scholarship
Netsol
Summer Of 2017
Start Up Gig; An Entrepreneurial Canvas
Reforestation Volunteer
Summer of 2011
Program WWF
