Curriculum Vitae

As a Product Designer in Tintash, I leveraged my skills in user research, user experience and interface design, and prototyping to create user-centric solutions for a variety of web, AR, 3D configuration, Android, and iOS projects. I thrive in collaborative environments, utilising data and user feedback to drive design decisions and ensure successful product launches.

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Key Project Highlights:

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• All3D.ai (Spatial 3D Asset Creation Platform): Architected foundational UX/UI and workflow design for a 3D asset creation and services platform that successfully raised over $9M USD in venture funding.
   

• Bed Bath & Beyond (Spatial AR Retail App): Designed vertical-surface curtain and window alignment mechanics, scaled adoption to 2,000 daily AR users and drove a 10% conversion rate (200 buyers in 5 days) without ad spend.
   

• Decorist (3D Interior Design Tools): Delivered 3 interactive 3D room-builder web tools, expanded nationwide audience reach, boosted design-to-cart conversions from 1.5% to 4.2%, and increased session duration by 25%.
   

• Magic Eden (3D Web3 Metaverse Hub): Overhauled spatial UX navigation in a 3D environment, reduced onboarding drop-off from 40% to 5%, cut spatial navigation errors below 10%, and shortened portal discovery time from 3 minutes to 30 seconds.
   

• BBQ Guru (Smart IoT Temperature Ecosystem): Audited hardware-software data sync loops for DynaQ and UltraQ controllers, built 4-tier modular sitemaps that guided a 2-month native mobile rewrite, driving mid-cook crash rates to near zero.
   

• Camaradly (HR Recognition & Culture SaaS): Designed the 0-to-1 "Shoutouts" appreciation loop, lowered recognition creation time to under 15 seconds and cut annual manager review prep cycles by 50% via continuous praise indexing.
   

• Fasset (Digital Asset Mobile Platform): Led discovery architecture for crypto-illiterate audiences, lifted test user journey comprehension from 40% to 85%+ and reduced technical engineering delivery timelines by 30%.
   

• Oware / O-Nexus (B2B Logistics Portal): Audited enterprise warehouse portals and established a multi-state design system, reduced front-end rework by 45% and sped up dispatcher manifest processing by 32%.
   

• TWEEDL (Gamified Music Discovery MVP): Prototyped a gesture-driven voting and upload mobile MVP, increased simulated voting completion from 62% to 95% and track upload success from 48% to 92% in evaluation tests.
   

• MeVYou (Competitive Esports Wagering Platform): Architected a 720+ screen dual-currency system resolving US underage gaming laws, attained 92% regulatory routing accuracy and raised match creation completion from 55% to 88%.
   

• BTC.US (Bitcoin Domain Marketplace): Streamlined Web3 domain purchases and cross-chain web bridges, reduced checkout abandonment by 28% and decreased domain setup task time by 40%.
   

• GIL Accelerator (Basamh Group): Led rapid UX/UI strategy, copywriting, and responsive WordPress deployment, completed live launch within 14 days and captured dozens of startup applications in month one.
   

• Essence Festival (Mobile App POC): Designed a mobile POC for the 2023 New Orleans event, boosted schedule and venue navigation speed by 40% over prior web flows, securing stakeholder sign-off.
   

• Liv Free Fitness (Digital Wellness SaaS MVP): Architected video streaming funnels and tiered workout progressions, achieved a 90% onboarding completion rate across usability tests with user groups within a 1-month sprint.

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A Few Project Details:

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BTC.US - USA

Product Designer

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BTC.us helps users secure and register their domain(s) in Bitcoin blockchain. Decentralised names are secured on the Bitcoin blockchain, registered by stacks.

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Roles & Responsibilities:

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• Helped streamline the website's holistic aesthetics and functionality by auditing and creating new designs that are easier to navigate and visually appealing for their target audience.
   

• Making smoother flows within areas on the website where data was scattered and and not shown in hierarchical order.
   

• Worked on responsive visual layout and information taxonomy for mobile friendly usage.
   

• Generated and focused on ideas and strategies that markets one of their sub features, lightning addresses, that resonates in the best possible way with BTC's target audience.

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Decorist - USA

Product Designer

View Case Study

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Decorist is an online interior design service that matches the user with a friendly designer to work with them to pull their room together according to the customers style and budget. They also have additional 3D configuration tools, which caters to e-commerce shopping experience in 3D configurative environments.

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Roles & Responsibilities:

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• Handling and auditing end to end experiences of four 3D configuration tools of decorist; Nursery Tool, Dorm Design Tool, and Shop By Room and Admin Portal.
   

• Communicated with clients and conducted various workshops, relevant to gathering insights on edge cases and user stories, while improving user experiences based on data insights. Also responsible for proposing ideas to tackle and introduce experiences that can enhance the user touchpoints and journey within the 3D configuration tools.
   

• Leading and maintaining synergy between clients’ feedback and the engineering team. Visually ideating those ideas and transferring them to the engineering team, while keeping the business goals in mind.
   

• Successfully completing and delivering different phases of these 3D configuration products, while maintaining documentation processes, parallel to design sprints.
   

• Prototyping and testing different scenarios, while introducing new ideas within the 3D configuration products, before sending those concepts for implementation.

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Bed Bath & Beyond ( AR App Mode ) - USA

Lead UX & UI Designer

View Case Study

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Bed Bath & Beyond is an American chain of domestic merchandise retail stores. The chain operates many stores in the United States, Canada, Mexico, and Puerto Rico. Bed Bath & Beyond was founded in 1971. It is counted among the Fortune 500 and the Forbes Global 2000. Bed Bath & Beyond set their feet in the AR World, looking to innovate and move in the direction to create e-commerce experiences in this upcoming new technology, directly competing with companies such as Wayfair and IKEA.

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Roles & Responsibilities:

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• Designed and integrated AR experiences of products - 3D visualisation module into BBBY's mobile application to create an immersive shopping experience.
   

• Creating intuitive experiences similar to what was happening in the AR world, prior to e- commerce shopping experiences.
   

• Enhancing the AR experience through customer feedback, user testing, and analytic reports given by BBBY’s team in the US.
   

• As a UI designer, I was maintaining the design integrity, while keeping the syleguides in mind.
   

• Responsible for creating micro animations and ideating on haptic feedback, which played a crucial part in enhancing their AR experience.

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Bed Bath & Beyond ( 3-D Configurator Web App ) - USA

Junior UX & UI Designer

 

Bed Bath & Beyond worked on a solution that lets end-users visualize products by virtually placing them in their own room, while providing them with a personalized and interactive shopping experience. A platform for storing, processing, and presenting 3D models via a web app for its users.

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Roles & Responsibilities:

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• Initially, audited the 3D configuration web app that was already in place when I was on-boarded on the team. Simultaneously, also gained insights through usability testing to create streamlined user flows and sitemaps, and presenting them to the team with well organised thought process, use/ edge cases, scenarios, and prototyping.
   

• Designed and improved their native design with better layouts, components and improving their style-guide for the 3D configuration web app.
   

• Gathering insights and brainstorming with the clients and my team to get a better grasp on the concepts in order to move forward with the ideation processes to improve and introduce new functionality experiences that make user experiences intuitive, while creating smoother touch points for end users to meet their needs.

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ALL3D - USA

Lead UX & UI Designer

 

ALL3D provides services and solutions for you to create, approve, customise, collaborate, manage, distribute and monetize your 2D and 3D assets for valuable experiences that span from e-commerce and advertising across any device.

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Roles & Responsibilities:

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• Incorporating the vision and concepts with the client which include services solutions relevant to 2D/3D assets that provide valuable experiences within the domain of e-commerce, advertising, and asset creations.
   

• Conducted research, relevant to the competitors in the market.
   

• Creating mid-fidelity mockups to create ALL3D’s portal design and other concepts, such as e- commerce website’s architecture, home and landing pages and transferring those ideas to an additional UI designer to make these concepts come to life.
   

• Tackling various edge cases to counter user experience frictions and touch points within the product, making it more streamlined and relevant to diverse user archetypes.
   

• Leading the engineering team with the vision and understanding of the product’s personality, conceptualising and implementing them within the product’s integration process.

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Ander.ai - USA

Junior UX Designer

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Ander is the first platform to unify life and work in a rewarding, playful, and personalised experience that keeps everyone truly engaged.

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Roles & Responsibilities:

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• Shadowed and worked as an apprentice with my senior designer. Helping out with user stories, use cases, user flows, prototyping concepts, and creating holistic sitemaps for the product.
   

• Conducted competitor analysis to gain valuable insights and presented them with new concepts which could be implemented on Ander. Also introduced new innovative concepts that could enhance Ander’s user experience.